Getting Started, Getting Focused, Growing Impact

Posted by on Mar 7, 2017 in Corporate Citizenship, Work | Comments Off on Getting Started, Getting Focused, Growing Impact

Getting Started, Getting Focused, Growing Impact

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Q: What does it mean for a company to be innovative?

Posted by on Sep 22, 2016 in Branding, from Q to A | Comments Off on Q: What does it mean for a company to be innovative?

Q: What does it mean for a company to be innovative?

A: Innovative is a big word, one that is used more and more in our ‘innovation economy’. There it is again. I used the word. When overused however, it can easily become meaningless. If you’re going to use the word innovative as an adjective to describe your company or brand, you need to be able to demonstrate what you mean by it. I recently attended a Downtown Orlando Partnership panel on the topic of innovation. Here are the many ways the panelists described innovation in their own organizations. By trying, you either fail, win, or win big. But it starts with trying. Eliminating red tape....

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Q: Does the concept of leaning in apply to companies as well?

Posted by on Sep 15, 2016 in Branding, from Q to A, Strategic Planning | Comments Off on Q: Does the concept of leaning in apply to companies as well?

Q: Does the concept of leaning in apply to companies as well?

A: When people use the expression ‘lean into your strengths’ they are most often referring to individuals expressing their best selves in life and work. However, I would argue that the same philosophy applies in branding, where companies must identify and channel their unique strengths to stand out in the marketplace. It’s how companies apply their SWOT analysis to their strategic positioning and the objectives in their marketing plan. By focusing on overcoming weaknesses, companies prevent failure. By focusing on or leveraging their strengths, they get results. It was once explained to me...

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Evolving a Hospitality Brand and Business

Posted by on Sep 9, 2016 in Branding, Business Development, Integrated Marcom Initiatives, Marketing, Strategic Planning, Work | Comments Off on Evolving a Hospitality Brand and Business

Evolving a Hospitality Brand and Business

In 2016, The Carroll Adams Group celebrated 15 years of as a top interiors purchasing company in the hospitality industry. In that time they added more than 40 employees; built long-standing relationships with developers, designers and furniture manufacturers; weathered a recession; and opened, closed and acquired offices across the country, and the world, based on market demand. Like many startups, the company of today looks very different than the company of yesterday. To proactively respond to changes in the business as well as the market, Carroll Adams engaged KC ROBERG to develop and...

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Building a Culture of Social Responsibility

Posted by on Sep 8, 2016 in Corporate Citizenship, Work | Comments Off on Building a Culture of Social Responsibility

Building a Culture of Social Responsibility

Corporate Social Responsibility, Community Investment, Civic Engagement, however you label it, making a difference in a community is a growing mission in many organizations. When Rollins Crummer Graduate School of Business and the Edyth Bush Institute for Philanthropy and Nonprofit Leadership teamed up to plan their second annual leadership panel, they set out to respond to this growing trend by selecting a topic that would promote civic philanthropy and engage Central Florida businesses of all sizes. They believed that collectively, engaged businesses elevate the conversation, strengthen...

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