Evolving a Hospitality Brand and Business

Posted by on Sep 9, 2016 in Branding, Business Development, Integrated Marcom Initiatives, Marketing, Strategic Planning, Work | Comments Off on Evolving a Hospitality Brand and Business

Evolving a Hospitality Brand and Business

In 2016, The Carroll Adams Group celebrated 15 years of as a top interiors purchasing company in the hospitality industry. In that time they added more than 40 employees; built long-standing relationships with developers, designers and furniture manufacturers; weathered a recession; and opened, closed and acquired offices across the country, and the world, based on market demand. Like many startups, the company of today looks very different than the company of yesterday. To proactively respond to changes in the business as well as the market, Carroll Adams engaged KC ROBERG to develop and...

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Q: What advice can you share for companies or nonprofits wanting to increase their focus on CSR?

Posted by on May 30, 2016 in Business Development, Community Investment, from Q to A | Comments Off on Q: What advice can you share for companies or nonprofits wanting to increase their focus on CSR?

Q: What advice can you share for companies or nonprofits wanting to increase their focus on CSR?

A: We asked this exact question of our panelists at a recent “Community Engagement: How companies of any size can make a difference” panel hosted by Rollins College’s Crummer Graduate School and the Edyth Bush Institute so I thought I’d pass on what they told us. For COMPANIES wishing to be more strategic with community engagement “Make a commitment, regardless of size or budget. It’s not about the amount of money, it’s about making an impact.”    Winter Park Construction “Avoid ‘a mile wide and an inch deep’ thinking. Be selective and do a few projects really well.”    Orlando City Soccer...

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Q: What is the best way to engage staff in our company’s social media efforts?

Posted by on Mar 17, 2016 in Business Development, Communications, from Q to A, Integrated Marcom Initiatives | Comments Off on Q: What is the best way to engage staff in our company’s social media efforts?

Q: What is the best way to engage staff in our company’s social media efforts?

A: Employees can be your best brand ambassadors so you are smart to leverage them, but first you need to make sure you have a few things in place. A social media policy. Clear processes and expectations. A plan. Support. And content. Social media can be like the Wild West if not managed properly. Often times someone in marketing, communications or human resources will spearhead these foundational elements. If such a person doesn’t exist, you should appoint someone to be the social media lead and empower them to develop the framework for a successful social media program. I’ve even seen...

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Q: How do I target CEOs?

Posted by on Nov 19, 2015 in Business Development, from Q to A, Marketing | Comments Off on Q: How do I target CEOs?

Q: How do I target CEOs?

A: Two words. Demonstrate value. CEOs are a challenging audience to reach because everyone wants to reach them. They are bombarded with messages and have limited time. If you can demonstrate value, solve a problem, offer something relevant to their life or work, you’ll have a chance. This process, however, requires time and persistence. Besides developing relationships with the executives themselves, it may also involve influencing their influencers, their leadership team, their peers and other industry leaders....

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Q: Does social media drive sales?

Posted by on Oct 29, 2015 in Business Development, Communications, from Q to A, Integrated Marcom Initiatives | Comments Off on Q: Does social media drive sales?

Q: Does social media drive sales?

A: Social media drives sales in the same way a well-executed public relations program, event sponsorship, or website might drive sales; as part of an integrated or comprehensive marketing communications program. A solid strategy combined with a thoughtful, persistent delivery will help your company stand out in a way that is more likely to drive sales and not simply be a part of the clutter....

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