Communications Strategy and Program Leadership in Orlando

Posted by on Sep 7, 2016 in Communications, Community Investment, Strategic Planning, Work | Comments Off on Communications Strategy and Program Leadership in Orlando

Communications Strategy and Program Leadership in Orlando

KC ROBERG announces that Kecia Carroll, communications strategist and program director, has relocated to Orlando, Florida. Kecia serves as an advisor to businesses needing a senior-level strategic or program management resource to build their business, build their brand or increase their impact within the communities they serve. She focuses on translating business goals into actionable and effective communications strategies and high-impact programs for social enterprises, professional service providers, technology companies and other innovative companies wishing to stand out in their...

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Biotech: Big Business or Social Enterprise?

Posted by on Sep 5, 2016 in Branding, Communications, Great Companies, Work | Comments Off on Biotech: Big Business or Social Enterprise?

Biotech:  Big Business or Social Enterprise?

By nature, biotech companies are social enterprises. They are committed to having positive social impact as well as reaching more commercial objectives related to increasing visibility, partnership opportunities and revenue. Such is the case for mBio Diagnostics and miRagen Therapeutics, two growing biotech companies looking to build their businesses on a solid communications platform. mBio, for example, is on a mission to accelerate the diagnosis for HIV, hepatitis and other infectious diseases of high global impact in order to improve human health, and miRagen is harnessing the power of...

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Q: How do I maximize content across internal and external channels?

Posted by on Jun 2, 2016 in Communications, from Q to A | Comments Off on Q: How do I maximize content across internal and external channels?

Q: How do I maximize content across internal and external channels?

A: Great question. If you have stories to share, you want to leverage them wisely across all communications channels right?  Recently I had the opportunity to hear a representative from The Walt Disney Company talk about this very topic. As you can imagine, they communicate with quite a range of audiences, including the more than 50,000 employees (or cast members they are called). As a result, their communications department functions much like a news company or publisher would. For companies with less robust communications resources than Disney, I offer a few of my key takeaways I hope will...

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Q: How can I make straightforward news more interesting?

Posted by on May 26, 2016 in Communications, from Q to A | Comments Off on Q: How can I make straightforward news more interesting?

Q: How can I make straightforward news more interesting?

A: The news is the news, but you can present it in a more compelling way by focusing less on the situation and more on the story. For example, you’re writing a news release announcing one of your employees has received an award for community leadership. The news itself, although important, is not engaging. What is engaging is the story about what they did to earn this award. Tell that story and you’ll capture your audience’s...

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Q: What is cascading communications and how should I use it?

Posted by on May 5, 2016 in Communications, from Q to A | Comments Off on Q: What is cascading communications and how should I use it?

Q: What is cascading communications and how should I use it?

A: Think of the telephone game. You tell someone something. They pass it on, and so on, and so on. Getting your message through to the intended audience, through a series of message deliverers, is cascading communication. This scenario happens most often in larger organizations with more of a hierarchal structure, or with organizations with field staff working outside of the headquarters or main office. INTERNAL COMMUNICATION: As an internal example, a communications department will typically share something with a manager who will need to share it with their team. This becomes even more...

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