Shifts in Thinking in the Impact Revolution

Posted by on Jun 18, 2018 in Corporate Citizenship, Great Companies, Strategic Planning | Comments Off on Shifts in Thinking in the Impact Revolution

Shifts in Thinking in the Impact Revolution

Today’s businesses are operating in the Impact Revolution similar to how we refer to the Industrial Revolution, a time in history when how we did business changed forever. For some companies, corporate social responsibility is an integral part of their overall business and brand and has been for some time. For others, they are just getting started. The point is, we live in a day and age when corporate citizenship matters – to employees, to buyers, to investors and to the general population. For companies still evaluating if or how to jump in, it is important to consider how the concept of...

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Integrating CSR into Business Strategy for Maximum Benefit to Companies and Community

Posted by on Feb 2, 2018 in Corporate Citizenship, Great Companies | Comments Off on Integrating CSR into Business Strategy for Maximum Benefit to Companies and Community

Integrating CSR into Business Strategy for Maximum Benefit to Companies and Community

Businesses in the United States, and Central Florida in particular, are poised and eager to incorporate corporate social responsibility (CSR) into the important work they do. They believe business can be a force for good and are implementing CSR programs aligning their values with their daily operations. The Corporate Citizenship program at the Edyth Bush Institute at Rollins College was established to inspire, guide and support these companies in a way that is both good for business and the community. CSR TALKS: Raising awareness for corporate social responsibility and its benefits to...

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Engaging a Community on Education Vision

Posted by on Nov 6, 2017 in Corporate Citizenship, Work | Comments Off on Engaging a Community on Education Vision

Engaging a Community on Education Vision

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Q: What is skilled volunteerism and how does it fit into our community investment program?

Posted by on Nov 5, 2017 in Corporate Citizenship, from Q to A | Comments Off on Q: What is skilled volunteerism and how does it fit into our community investment program?

Q: What is skilled volunteerism and how does it fit into our community investment program?

A: Companies making service-based contributions, in addition to financial ones, strengthen or expand nonprofit partnerships and increase their impact. That is what we refer to as ‘skilled volunteerism’. It is about companies thinking beyond writing checks to contributing their unique skills and services where there is a need in the community. Companies interested in contributing skilled volunteers can start by taking an inventory to determine where there is a community need and what they are uniquely qualified to offer. This is often a way smaller companies hoping to make a big difference...

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Unilever CEO connects employee engagement to sustainable business strategy

Posted by on Mar 8, 2017 in Corporate Citizenship, Great Companies | Comments Off on Unilever CEO connects employee engagement to sustainable business strategy

Unilever CEO connects employee engagement to sustainable business strategy

Unilever CEO Paul Polman recently co-wrote a great article published in the Fall 2016 issue of the Stanford Social Innovation Review. It describes eight ways to engage employees to create a sustainable business, however his ideas apply to companies with any type of social responsibility embedded into their overall business strategy. In reading this article, I realized that you could replace the word sustainability with corporate social responsibility and the concepts still apply. Define the company’s long-term purpose Spell out the economic case for sustainability Create sustainability...

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