Integrating CSR into Business Strategy for Maximum Benefit to Companies and Community

Posted by on Feb 2, 2018 in Corporate Citizenship, Great Companies | Comments Off on Integrating CSR into Business Strategy for Maximum Benefit to Companies and Community

Integrating CSR into Business Strategy for Maximum Benefit to Companies and Community

Businesses in the United States, and Central Florida in particular, are poised and eager to incorporate corporate social responsibility (CSR) into the important work they do. They believe business can be a force for good and are implementing CSR programs aligning their values with their daily operations. The Corporate Citizenship program at the Edyth Bush Institute at Rollins College was established to inspire, guide and support these companies in a way that is both good for business and the community. CSR TALKS: Raising awareness for corporate social responsibility and its benefits to...

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Unilever CEO connects employee engagement to sustainable business strategy

Posted by on Mar 8, 2017 in Corporate Citizenship, Great Companies | Comments Off on Unilever CEO connects employee engagement to sustainable business strategy

Unilever CEO connects employee engagement to sustainable business strategy

Unilever CEO Paul Polman recently co-wrote a great article published in the Fall 2016 issue of the Stanford Social Innovation Review. It describes eight ways to engage employees to create a sustainable business, however his ideas apply to companies with any type of social responsibility embedded into their overall business strategy. In reading this article, I realized that you could replace the word sustainability with corporate social responsibility and the concepts still apply. Define the company’s long-term purpose Spell out the economic case for sustainability Create sustainability...

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Central Florida Workplace Challenge Highlights Environmental Responsibility and Community Engagement

Posted by on Mar 8, 2017 in Corporate Citizenship, Great Companies | Comments Off on Central Florida Workplace Challenge Highlights Environmental Responsibility and Community Engagement

Central Florida Workplace Challenge Highlights Environmental Responsibility and Community Engagement

The 2016 Central Florida Workplace Challenge asked organizations to look at how they do business and document ways that they incorporate environmentally responsible, employee friendly or community service activities in their day-to-day work. The challenge recognized efforts of local businesses and organizations that made their work environment an easier place to be healthy while also encouraging all workplaces to join the goal of making Central Florida a healthier region. In addition to environmental responsibility, these companies took an active role in promoting volunteer service inside...

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Mobile Citizen’s Commitment to Closing the Digital Divide

Posted by on Sep 6, 2016 in Corporate Citizenship, Great Companies, Work | Comments Off on Mobile Citizen’s Commitment to Closing the Digital Divide

Mobile Citizen’s Commitment to Closing the Digital Divide

Mobile Citizen provides low-cost wireless Internet access to help nonprofits better serve their communities. Since its inception in 2009, Mobile Citizen was successful in doing just that, one nonprofit at a time. However over time, Mobile Citizen joined the rest of the country in the realization that more than one-third of Americans still did not have broadband access at home. The National Broadband Plan discovered the reason for this gap was threefold: availability, adoption and utilization, and called for a solution in one of its outcome goals: “Every American should have affordable access...

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Biotech: Big Business or Social Enterprise?

Posted by on Sep 5, 2016 in Branding, Communications, Great Companies, Work | Comments Off on Biotech: Big Business or Social Enterprise?

Biotech:  Big Business or Social Enterprise?

By nature, biotech companies are social enterprises. They are committed to having positive social impact as well as reaching more commercial objectives related to increasing visibility, partnership opportunities and revenue. Such is the case for mBio Diagnostics and miRagen Therapeutics, two growing biotech companies looking to build their businesses on a solid communications platform. mBio, for example, is on a mission to accelerate the diagnosis for HIV, hepatitis and other infectious diseases of high global impact in order to improve human health, and miRagen is harnessing the power of...

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