Evolving a Hospitality Brand and Business

Posted by on Sep 9, 2016 in Branding, Business Development, Integrated Marcom Initiatives, Marketing, Strategic Planning, Work | Comments Off on Evolving a Hospitality Brand and Business

Evolving a Hospitality Brand and Business

In 2016, The Carroll Adams Group celebrated 15 years of as a top interiors purchasing company in the hospitality industry. In that time they added more than 40 employees; built long-standing relationships with developers, designers and furniture manufacturers; weathered a recession; and opened, closed and acquired offices across the country, and the world, based on market demand. Like many startups, the company of today looks very different than the company of yesterday. To proactively respond to changes in the business as well as the market, Carroll Adams engaged KC ROBERG to develop and...

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Q: What is the difference between corporate philanthropy and corporate partnerships?

Posted by on Mar 24, 2016 in Community Investment, from Q to A, Great Companies, Marketing | Comments Off on Q: What is the difference between corporate philanthropy and corporate partnerships?

Q: What is the difference between corporate philanthropy and corporate partnerships?

A: Corporate philanthropy and corporate partnership are both key components in a company’s social responsibility or community investment efforts. Both are important. Both have an impact. The biggest difference comes from the focus on giving vs. collaborating. One is a gift, the other an investment. One can happen overnight, the other requires you stay the course.  One is a financial transaction, and the other a mutually-beneficial...

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Q: What is the best way get started with Google Analytics in support of our marketing efforts?

Posted by on Mar 10, 2016 in Communications, from Q to A, Marketing, Strategic Planning | Comments Off on Q: What is the best way get started with Google Analytics in support of our marketing efforts?

Q: What is the best way get started with Google Analytics in support of our marketing efforts?

A: Google Analytics is a powerful tool in a company’s marketing plan. You can learn so much about the impacts of your communications efforts, not to mention your online visitors, their behaviors and their preferences. To begin tracking data, you must first have Google Analytics set up on your website. In just a few weeks, you’ll have some immediate data to analyze, or you can wait to do a month by month, quarter by quarter or eventually a year by year comparison. Then the best way to fully leverage Google Analytics information in your marketing efforts will come as a result of having solid...

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Q: All of my competitors advertise in our industry trade journal. Should we?

Posted by on Jan 14, 2016 in Branding, from Q to A, Integrated Marcom Initiatives, Marketing | Comments Off on Q: All of my competitors advertise in our industry trade journal. Should we?

Q:  All of my competitors advertise in our industry trade journal. Should we?

A: Since the most fundamental objective for advertising is to call attention to your business, advertising just because your competitors are advertising is somewhat counterproductive and makes standing out a challenge. Advertising requires strategy and investment to be effective. Unfortunately keeping up with the competition is not a strategy. In advertising, the most effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful. Opinions on that frequency vary greatly; industry experts say...

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Q: How do I target CEOs?

Posted by on Nov 19, 2015 in Business Development, from Q to A, Marketing | Comments Off on Q: How do I target CEOs?

Q: How do I target CEOs?

A: Two words. Demonstrate value. CEOs are a challenging audience to reach because everyone wants to reach them. They are bombarded with messages and have limited time. If you can demonstrate value, solve a problem, offer something relevant to their life or work, you’ll have a chance. This process, however, requires time and persistence. Besides developing relationships with the executives themselves, it may also involve influencing their influencers, their leadership team, their peers and other industry leaders....

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