Q: What is skilled volunteerism and how does it fit into our community investment program?

Posted by on Nov 5, 2017 in Community Investment, from Q to A | Comments Off on Q: What is skilled volunteerism and how does it fit into our community investment program?

Q: What is skilled volunteerism and how does it fit into our community investment program?

A: Companies making service-based contributions, in addition to financial ones, strengthen or expand nonprofit partnerships and increase their impact. That is what we refer to as ‘skilled volunteerism’. It is about companies thinking beyond writing checks to contributing their unique skills and services where there is a need in the community. Companies interested in contributing skilled volunteers can start by taking an inventory to determine where there is a community need and what they are uniquely qualified to offer. This is often a way smaller companies hoping to make a big difference...

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Q: What does it mean for a company to be innovative?

Posted by on Sep 22, 2016 in Branding, from Q to A | Comments Off on Q: What does it mean for a company to be innovative?

Q: What does it mean for a company to be innovative?

A: Innovative is a big word, one that is used more and more in our ‘innovation economy’. There it is again. I used the word. When overused however, it can easily become meaningless. If you’re going to use the word innovative as an adjective to describe your company or brand, you need to be able to demonstrate what you mean by it. I recently attended a Downtown Orlando Partnership panel on the topic of innovation. Here are the many ways the panelists described innovation in their own organizations. By trying, you either fail, win, or win big. But it starts with trying. Eliminating red tape....

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Q: Does the concept of leaning in apply to companies as well?

Posted by on Sep 15, 2016 in Branding, from Q to A, Strategic Planning | Comments Off on Q: Does the concept of leaning in apply to companies as well?

Q: Does the concept of leaning in apply to companies as well?

A: When people use the expression ‘lean into your strengths’ they are most often referring to individuals expressing their best selves in life and work. However, I would argue that the same philosophy applies in branding, where companies must identify and channel their unique strengths to stand out in the marketplace. It’s how companies apply their SWOT analysis to their strategic positioning and the objectives in their marketing plan. By focusing on overcoming weaknesses, companies prevent failure. By focusing on or leveraging their strengths, they get results. It was once explained to me...

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Q: Is there a difference between a social entrepreneur and an entrepreneur?

Posted by on Jun 20, 2016 in Community Investment, from Q to A, Great Companies | Comments Off on Q: Is there a difference between a social entrepreneur and an entrepreneur?

Q: Is there a difference between a social entrepreneur and an entrepreneur?

A: Does there need to be? Nonprofit organizations working strategically, collaborating with corporations and communities for greater impact. Are they social entrepreneurs? Companies pursuing innovative solutions to social problems. Are they social entrepreneurs? Both are mission-driven. Both have a strategy and a culture which includes creating and sustaining social value. Whether coming from the nonprofit or business world, they draw upon entrepreneurial thinking to achieve their goals. Take for example these two organizations: Little Man Ice Cream is a local company fighting hunger, not to...

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Q: How do I maximize content across internal and external channels?

Posted by on Jun 2, 2016 in Communications, from Q to A | Comments Off on Q: How do I maximize content across internal and external channels?

Q: How do I maximize content across internal and external channels?

A: Great question. If you have stories to share, you want to leverage them wisely across all communications channels right?  Recently I had the opportunity to hear a representative from The Walt Disney Company talk about this very topic. As you can imagine, they communicate with quite a range of audiences, including the more than 50,000 employees (or cast members they are called). As a result, their communications department functions much like a news company or publisher would. For companies with less robust communications resources than Disney, I offer a few of my key takeaways I hope will...

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