Q: Does the concept of leaning in apply to companies as well?

Posted by on Sep 15, 2016 in Branding, from Q to A, Strategic Planning | Comments Off on Q: Does the concept of leaning in apply to companies as well?

Q: Does the concept of leaning in apply to companies as well?

A: When people use the expression ‘lean into your strengths’ they are most often referring to individuals expressing their best selves in life and work. However, I would argue that the same philosophy applies in branding, where companies must identify and channel their unique strengths to stand out in the marketplace. It’s how companies apply their SWOT analysis to their strategic positioning and the objectives in their marketing plan. By focusing on overcoming weaknesses, companies prevent failure. By focusing on or leveraging their strengths, they get results. It was once explained to me...

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Evolving a Hospitality Brand and Business

Posted by on Sep 9, 2016 in Branding, Business Development, Integrated Marcom Initiatives, Marketing, Strategic Planning, Work | Comments Off on Evolving a Hospitality Brand and Business

Evolving a Hospitality Brand and Business

In 2016, The Carroll Adams Group celebrated 15 years of as a top interiors purchasing company in the hospitality industry. In that time they added more than 40 employees; built long-standing relationships with developers, designers and furniture manufacturers; weathered a recession; and opened, closed and acquired offices across the country, and the world, based on market demand. Like many startups, the company of today looks very different than the company of yesterday. To proactively respond to changes in the business as well as the market, Carroll Adams engaged KC ROBERG to develop and...

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Communications Strategy and Program Leadership in Orlando

Posted by on Sep 7, 2016 in Communications, Community Investment, Strategic Planning, Work | Comments Off on Communications Strategy and Program Leadership in Orlando

Communications Strategy and Program Leadership in Orlando

KC ROBERG announces that Kecia Carroll, communications strategist and program director, has relocated to Orlando, Florida. Kecia serves as an advisor to businesses needing a senior-level strategic or program management resource to build their business, build their brand or increase their impact within the communities they serve. She focuses on translating business goals into actionable and effective communications strategies and high-impact programs for social enterprises, professional service providers, technology companies and other innovative companies wishing to stand out in their...

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Q: What is the best way get started with Google Analytics in support of our marketing efforts?

Posted by on Mar 10, 2016 in Communications, from Q to A, Marketing, Strategic Planning | Comments Off on Q: What is the best way get started with Google Analytics in support of our marketing efforts?

Q: What is the best way get started with Google Analytics in support of our marketing efforts?

A: Google Analytics is a powerful tool in a company’s marketing plan. You can learn so much about the impacts of your communications efforts, not to mention your online visitors, their behaviors and their preferences. To begin tracking data, you must first have Google Analytics set up on your website. In just a few weeks, you’ll have some immediate data to analyze, or you can wait to do a month by month, quarter by quarter or eventually a year by year comparison. Then the best way to fully leverage Google Analytics information in your marketing efforts will come as a result of having solid...

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Q: How often should we update our communications plan?

Posted by on Sep 24, 2015 in Communications, from Q to A, Integrated Marcom Initiatives, Strategic Planning | Comments Off on Q: How often should we update our communications plan?

Q: How often should we update our communications plan?

A: Since a strategic communications plan is not a list of tactics, you need to know what you are supporting so your communications plan can drive outcomes set forth in the business plan. Said another way, update your communications plan when you update your business plan, ideally annually. That will ensure you work smarter, not harder. That doesn’t, however, mean it should collect dust throughout the year. Here are five simple but important exercises to ensure your communications stay fresh: Review your positioning & messaging, more as a reminder than a prompt to change. Your messaging...

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