Integrated PR Program for New Product Launch

Posted by on Jun 1, 2014 in Communications, Work | Comments Off on Integrated PR Program for New Product Launch

Integrated PR Program for New Product Launch

BancVue, the leading provider of innovative products, dynamic marketing, and data-driven consulting solutions to community financial institutions, launched Kasasa, a national brand of innovative checking accounts, to meet the needs of disillusioned consumers left by failing megabanks.  BancVue tapped into a team of strategists to develop an integrated launch plan for this game changing national brand. Kecia Carroll was hired to develop the strategic public relations plan consisting of a pilot program for a 6-market consumer launch and a national B2B media relations campaign.   Kecia also led the RFP process to identify a public relations firm to drive a comprehensive, ongoing media relations outreach program.

And the media results poured in.  A quick Google search will show you some of the most recent successes.  The most exciting news, however, may be from the participating community financial institutions that reported instant results in the form of new accounts and increased deposits.  BancVue became the superhero.  Kasasa the secret weapon.  Community financial institutions win the war.

Do you Kasasa?

For answers to your marketing and communications questions, contact Kecia@kcroberg.com or follow us on LinkedIn or Twitter.

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