Outsourced Communications Director for Biotech Business

Posted by on May 7, 2013 in Branding, Communications, Marketing, Work | Comments Off on Outsourced Communications Director for Biotech Business

Outsourced Communications Director for Biotech Business

Pharmion, a global biotech company, was building a brand, one that added value for the company’s many audiences: investors, physicians, patients and their caregivers, partners and employees. In the middle of the process, the company’s director of corporate communications left on maternity leave.

Pharmion hired Kecia Carroll to step in to guide and support a variety of corporate communications initiatives including an investor event in New York, the launch of a global PR initiative and a new brand roll out including a website and ad campaign.

Results from the original short-term maternity replacement turned into a longer term outsourced corporate communications engagement….and for the director, a healthy baby girl!

For answers to your marketing and communications questions, contact Kecia@kcroberg.com or follow us on LinkedIn or Twitter.

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