Q: Does the concept of leaning in apply to companies as well?

Posted by on Sep 15, 2016 in Branding, from Q to A, Strategic Planning | Comments Off on Q: Does the concept of leaning in apply to companies as well?

Q: Does the concept of leaning in apply to companies as well?

A: When people use the expression ‘lean into your strengths’ they are most often referring to individuals expressing their best selves in life and work. However, I would argue that the same philosophy applies in branding, where companies must identify and channel their unique strengths to stand out in the marketplace. It’s how companies apply their SWOT analysis to their strategic positioning and the objectives in their marketing plan.

By focusing on overcoming weaknesses, companies prevent failure. By focusing on or leveraging their strengths, they get results. It was once explained to me in this memorable way: Name it, claim it, aim it.

Good luck!

Visit Us On TwitterVisit Us On Linkedin