Q: Is it a good use of my time to apply for awards?

Posted by on Sep 4, 2014 in Branding, Communications, from Q to A | Comments Off on Q: Is it a good use of my time to apply for awards?

Q: Is it a good use of my time to apply for awards?

A: In very general terms, yes, awards can reap rewards. As a part of an overall communications strategy, award recognition can help to reinforce a personal or company brand and set you apart from your competition. Writing an award-winning nomination, however, takes time and talent so the real question becomes; is this the best use of my time? In many cases it is. What isn’t a good idea is to fall victim to all of the ‘pay to play’ opportunities that come from receiving the award. Buying a table at the awards banquet may present an opportunity if you invite key clients, referral sources and influencers. Buying an ad to be placed in a sea of other ads just to promote you’ve won, may not.

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