Q: I’ve been asked to introduce a speaker at a fundraising event. How can I make my message most meaningful?

Posted by on Feb 4, 2016 in Communications, from Q to A, Integrated Marcom Initiatives | Comments Off on Q: I’ve been asked to introduce a speaker at a fundraising event. How can I make my message most meaningful?

Q: I’ve been asked to introduce a speaker at a fundraising event. How can I make my message most meaningful?

A: You’re the warm up act. Not only do you have the important job of introducing the speaker, you are setting the tone for the entire event, so it is smart of you to put some thought into your remarks.

A good place to start is to research the speaker to learn as much as you can about them, and what makes them unique. If possible, find an area where you have something in common or are aligned in your experience or perspectives. It will also give you a platform for introducing the speaker, and give you a chance for your personality to come through in an authentic and meaningful way. You could also ask the event organizer to share their objectives for the event. By knowing their key takeaways, you can help transition to them in a genuine way. They will be grateful.

Lastly, rehearse. Practice your remarks just enough so you are comfortable, and not so much that they seem rehearsed.

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