Unilever CEO connects employee engagement to sustainable business strategy

Posted by on Mar 8, 2017 in Community Investment, Great Companies | Comments Off on Unilever CEO connects employee engagement to sustainable business strategy

Unilever CEO connects employee engagement to sustainable business strategy

Unilever CEO Paul Polman recently co-wrote a great article published in the Fall 2016 issue of the Stanford Social Innovation Review. It describes eight ways to engage employees to create a sustainable business, however his ideas apply to companies with any type of social responsibility embedded into their overall business strategy.

In reading this article, I realized that you could replace the word sustainability with corporate social responsibility and the concepts still apply.

  1. Define the company’s long-term purpose
  2. Spell out the economic case for sustainability
  3. Create sustainability knowledge and competence
  4. Make every employee a sustainability champion
  5. Cocreate sustainable practices with employees
  6. Encourage healthy competition among employees
  7. Make sustainability visible inside and outside the company
  8. Showcase higher purpose by creating transformational change

Read the entire article to expand your thinking on what any great company can do to increase employee engagement in sustainability or in corporate social responsibility.

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