Kecia Carroll, Principal and Chief Strategist

A passion for helping people and making a positive impact in her community is the driving force behind Kecia Carroll’s work. She listens to understand her clients which makes her a trusted resource in helping them overcome challenges or capitalize on opportunities. Kecia believes that when companies and nonprofits do good they also see good business outcomes. But not all businesses are equipped to get meaningful projects off the ground.

That’s where Kecia excels, but not where she started.

Like many trailblazers, Kecia’s career began in the corporate world, where she worked in senior-level marketing and communications positions at big companies and fast-paced agencies where she helped design, build, and run initiatives that drove businesses and brands forward.

During this first chapter, Kecia designed and led innovative programs that helped companies launch new brands, reach new markets, and release new products. She helped them grow and thrive. She built brands and reputations, launched cool campaigns, and used her gift of writing to tell stories of success.

But, despite extensive achievements and accolades, Kecia felt something was missing from her career. As someone who values well-being and strives to impact the world positively, she was inspired by brands doing purposeful things and wanted to help bring attention to their good work.