When Should a Company Speak Out About a Social Issue?

Posted by on Apr 20, 2021 in Branding, Corporate Citizenship, Great Companies, Work | Comments Off on When Should a Company Speak Out About a Social Issue?

When Should a Company Speak Out About a Social Issue?

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues while 68 percent feel that CEOs should step in when the government does not fix societal problems.  Whether to speak out on political or social issues will be different from company to company. For insights,...

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PR Industry Prioritizes Diversity and Inclusion

Posted by on Apr 20, 2021 in Communications, Work | Comments Off on PR Industry Prioritizes Diversity and Inclusion

PR Industry Prioritizes Diversity and Inclusion

The impact of public relations professionals is far reaching. Their voices are critical in bringing about change and leading essential conversations on diversity, equity and inclusion. Thanks to the Public Relations Society of America (PRSA), these professionals are getting the support and tools they need to lead this effort within their own organizations as well as the industry. PRSA Tampa Bay Diversity & Inclusion Chair Kecia Carroll developed a plan to support them on both fronts. Start. Get started and go slow. Diversity and inclusion is a journey and needs to be thoughtful and...

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Workforce Development – Creating Prosperity for All

Posted by on Jan 20, 2020 in Communications, Corporate Citizenship, Integrated Marcom Initiatives, Work | Comments Off on Workforce Development – Creating Prosperity for All

Workforce Development – Creating Prosperity for All

Tampa Bay employers will need to fill more than 850,000 job openings in the next five years. Faced with a critical talent shortage, the region faced a major challenge. To address the foundational issues within the region’s talent development system – and create opportunities for unemployed and underemployed residents – a more productive structure, process and relationship between workforce providers and employers needed to be built. It began with a coordinated regional effort that engaged employers at the heart of the solution. As its initial project, Tampa Bay Works established two...

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Making the World a Better Place – Hospitality with Heart

Posted by on Aug 29, 2019 in Corporate Citizenship, Great Companies, Work | Comments Off on Making the World a Better Place – Hospitality with Heart

Making the World a Better Place – Hospitality with Heart

Wyndham Destinations puts the world on vacation, helps people find their perfect place, and delivers hospitality with heart which is why after their spin-off of the hotel operations, they sought to develop a company-wide social responsibility strategy to ensure alignment with their new corporate mission and business objectives. KC ROBERG worked with company leadership and subject matter experts to facilitate the development of a three-year plan and priorities by focus area: • Inclusion and Diversity • Environmental Sustainability • Philanthropy • Ethics and Human Rights Wyndham Destinations’...

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Engaging a Community on Education Vision

Posted by on Aug 6, 2018 in Corporate Citizenship, Work | Comments Off on Engaging a Community on Education Vision

Engaging a Community on Education Vision

The Creative Village Development team and its education partners wanted to engage the Parramore community in a conversation about their vision for education. To facilitate the discussion, we created an interactive “art wall” concept that served three primary purposes: 1. Information gathering to inform our education partners 2. Raise community awareness about Creative Village 3. Begin to establish “place” for the real estate project The Creative Village team brought in Kecia Carroll to lead various aspects of the project including community engagement, project coordination and reporting....

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