Q: What advice can you share for companies or nonprofits wanting to increase their focus on CSR?

Posted by on May 30, 2016 in Business Development, Corporate Citizenship, from Q to A | Comments Off on Q: What advice can you share for companies or nonprofits wanting to increase their focus on CSR?

Q: What advice can you share for companies or nonprofits wanting to increase their focus on CSR?

A: We asked this exact question of our panelists at a recent “Community Engagement: How companies of any size can make a difference” panel hosted by Rollins College’s Crummer Graduate School and the Edyth Bush Institute so I thought I’d pass on what they told us. For COMPANIES wishing to be more strategic with community engagement “Make a commitment, regardless of size or budget. It’s not about the amount of money, it’s about making an impact.”    Winter Park Construction “Avoid ‘a mile wide and an inch deep’ thinking. Be selective and do a few projects really well.”    Orlando City Soccer...

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Q: What is the best way to engage staff in our company’s social media efforts?

Posted by on Mar 17, 2016 in Business Development, Communications, from Q to A, Integrated Marcom Initiatives | Comments Off on Q: What is the best way to engage staff in our company’s social media efforts?

Q: What is the best way to engage staff in our company’s social media efforts?

A: Employees can be your best brand ambassadors so you are smart to leverage them, but first you need to make sure you have a few things in place. A social media policy. Clear processes and expectations. A plan. Support. And content. Social media can be like the Wild West if not managed properly. Often times someone in marketing, communications or human resources will spearhead these foundational elements. If such a person doesn’t exist, you should appoint someone to be the social media lead and empower them to develop the framework for a successful social media program. I’ve even seen...

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Q: How do I target CEOs?

Posted by on Nov 19, 2015 in Business Development, from Q to A, Marketing | Comments Off on Q: How do I target CEOs?

Q: How do I target CEOs?

A: Two words. Demonstrate value. CEOs are a challenging audience to reach because everyone wants to reach them. They are bombarded with messages and have limited time. If you can demonstrate value, solve a problem, offer something relevant to their life or work, you’ll have a chance. This process, however, requires time and persistence. Besides developing relationships with the executives themselves, it may also involve influencing their influencers, their leadership team, their peers and other industry leaders....

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Q: Does social media drive sales?

Posted by on Oct 29, 2015 in Business Development, Communications, from Q to A, Integrated Marcom Initiatives | Comments Off on Q: Does social media drive sales?

Q: Does social media drive sales?

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Q: As a lawyer, how can I best differentiate my practice from my competitors?

Posted by on Oct 1, 2015 in Branding, Business Development, from Q to A, Integrated Marcom Initiatives | Comments Off on Q: As a lawyer, how can I best differentiate my practice from my competitors?

Q:  As a lawyer, how can I best differentiate my practice from my competitors?

A: This is a challenge for all professional service providers, both firms and individuals. You need to determine and consistently promote that about you which is unique, and valued by your target audience. Having worked with law firms and financial service providers, both in-house and as an advisor, I cannot tell you how many times I’ve heard something like, “We’re different because we offer the experience of a large firm at more affordable rates.” Or, “We are a full-service firm focused on delivering exceptional client service.” Is it true? Maybe. Compelling? No. The point is, rarely do I...

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