PR Industry Prioritizes Diversity and Inclusion

Posted by on Apr 20, 2021 in Communications, Work | Comments Off on PR Industry Prioritizes Diversity and Inclusion

PR Industry Prioritizes Diversity and Inclusion

The impact of public relations professionals is far reaching. Their voices are critical in bringing about change and leading essential conversations on diversity, equity and inclusion. Thanks to the Public Relations Society of America (PRSA), these professionals are getting the support and tools they need to lead this effort within their own organizations as well as the industry. PRSA Tampa Bay Diversity & Inclusion Chair Kecia Carroll developed a plan to support them on both fronts. Start. Get started and go slow. Diversity and inclusion is a journey and needs to be thoughtful and...

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Workforce Development – Creating Prosperity for All

Posted by on Jan 20, 2020 in Communications, Corporate Citizenship, Integrated Marcom Initiatives, Work | Comments Off on Workforce Development – Creating Prosperity for All

Workforce Development – Creating Prosperity for All

Tampa Bay employers will need to fill more than 850,000 job openings in the next five years. Faced with a critical talent shortage, the region faced a major challenge. To address the foundational issues within the region’s talent development system – and create opportunities for unemployed and underemployed residents – a more productive structure, process and relationship between workforce providers and employers needed to be built. It began with a coordinated regional effort that engaged employers at the heart of the solution. As its initial project, Tampa Bay Works established two...

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Biotech: Big Business or Social Enterprise?

Posted by on Sep 5, 2016 in Branding, Communications, Great Companies, Work | Comments Off on Biotech: Big Business or Social Enterprise?

Biotech:  Big Business or Social Enterprise?

By nature, biotech companies are social enterprises. They are committed to having positive social impact as well as reaching more commercial objectives related to increasing visibility, partnership opportunities and revenue. Such is the case for mBio Diagnostics and miRagen Therapeutics, two growing biotech companies looking to build their businesses on a solid communications platform. mBio, for example, is on a mission to accelerate the diagnosis for HIV, hepatitis and other infectious diseases of high global impact in order to improve human health, and miRagen is harnessing the power of...

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Q: How do I maximize content across internal and external channels?

Posted by on Jun 2, 2016 in Communications, from Q to A | Comments Off on Q: How do I maximize content across internal and external channels?

Q: How do I maximize content across internal and external channels?

A: Great question. If you have stories to share, you want to leverage them wisely across all communications channels right?  Recently I had the opportunity to hear a representative from The Walt Disney Company talk about this very topic. As you can imagine, they communicate with quite a range of audiences, including the more than 50,000 employees (or cast members they are called). As a result, their communications department functions much like a news company or publisher would. For companies with less robust communications resources than Disney, I offer a few of my key takeaways I hope will...

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Q: How can I make straightforward news more interesting?

Posted by on May 26, 2016 in Communications, from Q to A | Comments Off on Q: How can I make straightforward news more interesting?

Q: How can I make straightforward news more interesting?

A: The news is the news, but you can present it in a more compelling way by focusing less on the situation and more on the story. For example, you’re writing a news release announcing one of your employees has received an award for community leadership. The news itself, although important, is not engaging. What is engaging is the story about what they did to earn this award. Tell that story and you’ll capture your audience’s...

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