When Should a Company Speak Out About a Social Issue?

Posted by on Apr 20, 2021 in Branding, Corporate Citizenship, Great Companies, Work | Comments Off on When Should a Company Speak Out About a Social Issue?

When Should a Company Speak Out About a Social Issue?

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues while 68 percent feel that CEOs should step in when the government does not fix societal problems.  Whether to speak out on political or social issues will be different from company to company. For insights,...

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Workforce Development – Creating Prosperity for All

Posted by on Jan 20, 2020 in Communications, Corporate Citizenship, Integrated Marcom Initiatives, Work | Comments Off on Workforce Development – Creating Prosperity for All

Workforce Development – Creating Prosperity for All

Tampa Bay employers will need to fill more than 850,000 job openings in the next five years. Faced with a critical talent shortage, the region faced a major challenge. To address the foundational issues within the region’s talent development system – and create opportunities for unemployed and underemployed residents – a more productive structure, process and relationship between workforce providers and employers needed to be built. It began with a coordinated regional effort that engaged employers at the heart of the solution. As its initial project, Tampa Bay Works established two...

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Making the World a Better Place – Hospitality with Heart

Posted by on Aug 29, 2019 in Corporate Citizenship, Great Companies, Work | Comments Off on Making the World a Better Place – Hospitality with Heart

Making the World a Better Place – Hospitality with Heart

Wyndham Destinations puts the world on vacation, helps people find their perfect place, and delivers hospitality with heart which is why after their spin-off of the hotel operations, they sought to develop a company-wide social responsibility strategy to ensure alignment with their new corporate mission and business objectives. KC ROBERG worked with company leadership and subject matter experts to facilitate the development of a three-year plan and priorities by focus area: • Inclusion and Diversity • Environmental Sustainability • Philanthropy • Ethics and Human Rights Wyndham Destinations’...

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Engaging a Community on Education Vision

Posted by on Aug 6, 2018 in Corporate Citizenship, Work | Comments Off on Engaging a Community on Education Vision

Engaging a Community on Education Vision

The Creative Village Development team and its education partners wanted to engage the Parramore community in a conversation about their vision for education. To facilitate the discussion, we created an interactive “art wall” concept that served three primary purposes: 1. Information gathering to inform our education partners 2. Raise community awareness about Creative Village 3. Begin to establish “place” for the real estate project The Creative Village team brought in Kecia Carroll to lead various aspects of the project including community engagement, project coordination and reporting....

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Building a Culture of Social Responsibility

Posted by on Jul 17, 2018 in Corporate Citizenship, Work | Comments Off on Building a Culture of Social Responsibility

Building a Culture of Social Responsibility

Corporate Social Responsibility, Community Investment, Civic Engagement, however you label it, making a difference in a community is a growing mission in many organizations. When Rollins Crummer Graduate School of Business and the Edyth Bush Institute for Philanthropy and Nonprofit Leadership teamed up to plan their second annual leadership panel, they set out to respond to this growing trend by selecting a topic that would promote civic philanthropy and engage Central Florida businesses of all sizes. They believed that collectively, engaged businesses elevate the conversation, strengthen...

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