When Should a Company Speak Out About a Social Issue?

Posted by on Apr 20, 2021 in Branding, Corporate Citizenship, Great Companies, Work | Comments Off on When Should a Company Speak Out About a Social Issue?

When Should a Company Speak Out About a Social Issue?

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues while 68 percent feel that CEOs should step in when the government does not fix societal problems.  Whether to speak out on political or social issues will be different from company to company. For insights,...

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Making the World a Better Place – Hospitality with Heart

Posted by on Aug 29, 2019 in Corporate Citizenship, Great Companies, Work | Comments Off on Making the World a Better Place – Hospitality with Heart

Making the World a Better Place – Hospitality with Heart

Wyndham Destinations puts the world on vacation, helps people find their perfect place, and delivers hospitality with heart which is why after their spin-off of the hotel operations, they sought to develop a company-wide social responsibility strategy to ensure alignment with their new corporate mission and business objectives. KC ROBERG worked with company leadership and subject matter experts to facilitate the development of a three-year plan and priorities by focus area: • Inclusion and Diversity • Environmental Sustainability • Philanthropy • Ethics and Human Rights Wyndham Destinations’...

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Shifts in Thinking in the Impact Revolution

Posted by on Jun 18, 2018 in Corporate Citizenship, Great Companies, Strategic Planning | Comments Off on Shifts in Thinking in the Impact Revolution

Shifts in Thinking in the Impact Revolution

Today’s businesses are operating in the Impact Revolution similar to how we refer to the Industrial Revolution, a time in history when how we did business changed forever. For some companies, corporate social responsibility is an integral part of their overall business and brand and has been for some time. For others, they are just getting started. The point is, we live in a day and age when corporate citizenship matters – to employees, to buyers, to investors and to the general population. For companies still evaluating if or how to jump in, it is important to consider how the concept of...

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Integrating CSR into Business Strategy for Maximum Benefit to Companies and Community

Posted by on Feb 2, 2018 in Corporate Citizenship, Great Companies | Comments Off on Integrating CSR into Business Strategy for Maximum Benefit to Companies and Community

Integrating CSR into Business Strategy for Maximum Benefit to Companies and Community

Businesses in the United States, and Central Florida in particular, are poised and eager to incorporate corporate social responsibility (CSR) into the important work they do. They believe business can be a force for good and are implementing CSR programs aligning their values with their daily operations. The Corporate Citizenship program at the Edyth Bush Institute at Rollins College was established to inspire, guide and support these companies in a way that is both good for business and the community. CSR TALKS: Raising awareness for corporate social responsibility and its benefits to...

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Unilever CEO connects employee engagement to sustainable business strategy

Posted by on Mar 8, 2017 in Corporate Citizenship, Great Companies | Comments Off on Unilever CEO connects employee engagement to sustainable business strategy

Unilever CEO connects employee engagement to sustainable business strategy

Unilever CEO Paul Polman recently co-wrote a great article published in the Fall 2016 issue of the Stanford Social Innovation Review. It describes eight ways to engage employees to create a sustainable business, however his ideas apply to companies with any type of social responsibility embedded into their overall business strategy. In reading this article, I realized that you could replace the word sustainability with corporate social responsibility and the concepts still apply. Define the company’s long-term purpose Spell out the economic case for sustainability Create sustainability...

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