Q: Does social media drive sales?

Posted by on Oct 29, 2015 in Business Development, Communications, from Q to A, Integrated Marcom Initiatives | Comments Off on Q: Does social media drive sales?

Q: Does social media drive sales?

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Q: As a lawyer, how can I best differentiate my practice from my competitors?

Posted by on Oct 1, 2015 in Branding, Business Development, from Q to A, Integrated Marcom Initiatives | Comments Off on Q: As a lawyer, how can I best differentiate my practice from my competitors?

Q:  As a lawyer, how can I best differentiate my practice from my competitors?

A: This is a challenge for all professional service providers, both firms and individuals. You need to determine and consistently promote that about you which is unique, and valued by your target audience. Having worked with law firms and financial service providers, both in-house and as an advisor, I cannot tell you how many times I’ve heard something like, “We’re different because we offer the experience of a large firm at more affordable rates.” Or, “We are a full-service firm focused on delivering exceptional client service.” Is it true? Maybe. Compelling? No. The point is, rarely do I...

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Q: How often should we update our communications plan?

Posted by on Sep 24, 2015 in Communications, from Q to A, Integrated Marcom Initiatives, Strategic Planning | Comments Off on Q: How often should we update our communications plan?

Q: How often should we update our communications plan?

A: Since a strategic communications plan is not a list of tactics, you need to know what you are supporting so your communications plan can drive outcomes set forth in the business plan. Said another way, update your communications plan when you update your business plan, ideally annually. That will ensure you work smarter, not harder. That doesn’t, however, mean it should collect dust throughout the year. Here are five simple but important exercises to ensure your communications stay fresh: Review your positioning & messaging, more as a reminder than a prompt to change. Your messaging...

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Evolving a Hospitality Brand and Business

Posted by on Sep 9, 2015 in Branding, Business Development, Integrated Marcom Initiatives, Marketing, Strategic Planning, Work | Comments Off on Evolving a Hospitality Brand and Business

Evolving a Hospitality Brand and Business

In 2016, The Carroll Adams Group celebrated 15 years of as a top interiors purchasing company in the hospitality industry. In that time they added more than 40 employees; built long-standing relationships with developers, designers and furniture manufacturers; weathered a recession; and opened, closed and acquired offices across the country, and the world, based on market demand. Like many startups, the company of today looks very different than the company of yesterday. To proactively respond to changes in the business as well as the market, Carroll Adams engaged KC ROBERG to develop and...

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Q: How can I make sure our internal communications reflect all staff, not just our headquarters?

Posted by on Jun 18, 2015 in Communications, from Q to A, Integrated Marcom Initiatives | Comments Off on Q: How can I make sure our internal communications reflect all staff, not just our headquarters?

Q:  How can I make sure our internal communications reflect all staff, not just our headquarters?

A: If you’re a global company, or a company with a main headquarters and field staff or regional offices, this is an important consideration. It’s easy to alienate the latter when your internal communications department sits at your main office. The best rule of thumb is to make sure your content, and visuals, represent your audience. As you develop and edit content, make sure it passes the ‘is this relevant to me?’ test for staff working in all areas of the company. There will always be some level of corporate content, however consider customizing versions to incorporate geographic news or...

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