Q: What is the difference between corporate philanthropy and corporate partnerships?

Posted by on Mar 24, 2016 in Corporate Citizenship, from Q to A, Great Companies, Marketing | Comments Off on Q: What is the difference between corporate philanthropy and corporate partnerships?

Q: What is the difference between corporate philanthropy and corporate partnerships?

A: Corporate philanthropy and corporate partnership are both key components in a company’s social responsibility or community investment efforts. Both are important. Both have an impact. The biggest difference comes from the focus on giving vs. collaborating. One is a gift, the other an investment. One can happen overnight, the other requires you stay the course.  One is a financial transaction, and the other a mutually-beneficial...

Read More

Q: What is the best way get started with Google Analytics in support of our marketing efforts?

Posted by on Mar 10, 2016 in Communications, from Q to A, Marketing, Strategic Planning | Comments Off on Q: What is the best way get started with Google Analytics in support of our marketing efforts?

Q: What is the best way get started with Google Analytics in support of our marketing efforts?

...

Read More

Q: All of my competitors advertise in our industry trade journal. Should we?

Posted by on Jan 14, 2016 in Branding, from Q to A, Integrated Marcom Initiatives, Marketing | Comments Off on Q: All of my competitors advertise in our industry trade journal. Should we?

Q:  All of my competitors advertise in our industry trade journal. Should we?

A: Since the most fundamental objective for advertising is to call attention to your business, advertising just because your competitors are advertising is somewhat counterproductive and makes standing out a challenge. Advertising requires strategy and investment to be effective. Unfortunately keeping up with the competition is not a strategy. In advertising, the most effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful. Opinions on that frequency vary greatly; industry experts say...

Read More

Q: How do I target CEOs?

Posted by on Nov 19, 2015 in Business Development, from Q to A, Marketing | Comments Off on Q: How do I target CEOs?

Q: How do I target CEOs?

A: Two words. Demonstrate value. CEOs are a challenging audience to reach because everyone wants to reach them. They are bombarded with messages and have limited time. If you can demonstrate value, solve a problem, offer something relevant to their life or work, you’ll have a chance. This process, however, requires time and persistence. Besides developing relationships with the executives themselves, it may also involve influencing their influencers, their leadership team, their peers and other industry leaders....

Read More

Q: How can I help my business stand out in a crowded market?

Posted by on Nov 12, 2015 in Branding, from Q to A, Marketing | Comments Off on Q: How can I help my business stand out in a crowded market?

Q: How can I help my business stand out in a crowded market?

A: I do a lot of B2B marketing and communications work for technology companies, professional service providers, social enterprises and other innovators in their respective industries. When asked this question, or any question really, I draw from all of my experiences across all industries when responding. We can learn so much from each other as is the case here. I recently saw this very question answered in the Yoga Journal by another expert specializing in the business of yoga. Hopefully you’ll be able to draw some best practices from this article, as I did. Yoga is a big part of my life,...

Read More
Visit Us On TwitterVisit Us On Linkedin