Going Global with Law Firm Marketing

Posted by on Jul 31, 2012 in Integrated Marcom Initiatives, Marketing, Work | Comments Off on Going Global with Law Firm Marketing

Going Global with Law Firm Marketing

Oh, and can you do it in Mandarin?

Of course!

Sometimes Kecia Carroll of KC ROBERG is asked to develop strategic marketing or communications plans and programs. Other times Kecia works as an outsourced marketing executive for companies that don’t have, but need, one. In this case, a national law firm with a full-service, in-house marketing department just needed to get something done.

Kecia jumped into action developing copy, identifying and coordinating with language and cultural translators, lining up designers and printers and made it happen. In a few short days, lawyers took off for Shanghai armed with high impact business development tools. “Xièxie,” said the client with absolute appreciation!

For answers to your marketing and communications questions, contact Kecia@kcroberg.com or follow us on LinkedIn or Twitter.


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