Q: What are some examples of medium-size companies with successful CSR programs?

Posted by on Apr 7, 2016 in Corporate Citizenship, from Q to A, Great Companies | Comments Off on Q: What are some examples of medium-size companies with successful CSR programs?

Q: What are some examples of medium-size companies with successful CSR programs?

A: Recently I was asked to recommend medium-size companies to join a corporate social responsibility (CSR) panel I am moderating. They wanted to make the panel representative of the community which consists of a large, medium and startup businesses. Makes sense. If they’d ask for examples of larger companies, I’d have no problem: Toms, Dell, Whole Foods are just a few that come immediately to mind. And on the smaller company end of the spectrum, where there are a lot of social entrepreneurs cropping up, I’d say Clean the World, Teatulia or Women’s Bean Project.  The good news is that even though the examples aren’t as obvious, the principles are. Small or medium-size companies not seeing themselves as ‘corporate’ may call their efforts something different — civic philanthropy, community investment and community relations, but it all boils down to a commitment to social responsibility.

Here are a few of the principles common to any program or any size company:

  • Ensure leadership buy-in and support.
  • Identify and engage other drivers, influencers and ambassadors.
  • Establish pillars or impact areas tied to the overall mission.
  • Align with business goals.
  • Dedicate human and financial resources.
  • Adopt a mindset social responsibility, not philanthropy, volunteerism or sustainability.
  • Measure impact.

Next time I’m asked this question, my hope is to have a lot of examples to share. If you know of any examples, I’d love to hear from you.

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