When Should a Company Speak Out About a Social Issue?

Posted by on Apr 20, 2021 in Branding, Corporate Citizenship, Great Companies, Work | Comments Off on When Should a Company Speak Out About a Social Issue?

When Should a Company Speak Out About a Social Issue?

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand.

The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues while 68 percent feel that CEOs should step in when the government does not fix societal problems. 

Whether to speak out on political or social issues will be different from company to company. For insights, PRsay asked 14 communicators for their thoughts on the factors that a company should consider before weighing in on a social issue. 

Kecia Carroll “Companies will continue to be confronted with situations to speak out on controversial topics; however, they shouldn’t wait until they make the news. Companies can and should use their voices and their resources to address social injustices as soon as their viewpoint is clear, and they have a plan in place.”


— Kecia Carroll, Communications Strategist and CSR Adviser, KC Roberg

 

Excerpt from PRSay. John Elsasser, Author. Complete article can be found here.

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